UCLA Club App and Responsive Website
The Product The UCLA Club Finder app and website help students easily find and join campus clubs. Users can search by major and interests, see which clubs are open to new members, and message club leaders directly. The app also provides an easy way to join clubs that don’t require intimidating interviews. These features are provided to increase student engagement and satisfaction.
Project duration June 2024 to July 2024
The problem Students struggle to discover and join campus clubs, determine which clubs are open to new members, face intimidating interview requirements, and encounter difficulties reaching out to club leaders.
The goal Create an easy-to-use app and website for discovering and joining campus clubs. Provide information on clubs open to new members, don't require interviews, and allow an easy way to communicate with club leaders.
My role UI/UX designer
My responsibilities Conduct user research and interviews, ensure accessibility, create paper and digital designs, develop prototypes, conduct usability tests, and refine designs based on feedback.
Understanding the User
User research
Personas
Problem statements
User journey maps
Competitive audit
Ideation
User Research
I conducted user research through surveys and interviews with UCLA students to understand their difficulties in finding and joining campus clubs. Initially, I assumed that the primary challenges were complicated search processes and unclear membership availability. However, the research revealed that intimidating interview requirements were also a major barrier. This shifted my focus to developing features that not only simplify club discovery but also offer an easy joining process, addressing a wider range of student concerns.
User Research: Pain Points
Empathy Map
Personas
Problem Statements
Emily is a student who needs a simple way to join and find clubs that welcome new members without intimidating interviews because she finds the current application process stressful and time-consuming,
Jason is a busy college student who needs an efficient way to discover and join new clubs and to directly communicate with club leaders because he finds the current process challenging and wants to manage his time efficiently.
User Journey
A user journey is the series of experiences a user goes through to achieve a specific goal. It maps out each step from the initial interaction to the final outcome, highlighting the user's actions, emotions, and pain points along the way.
How might we?
"How might we design a simple and enjoyable experience for UCLA students to discover, join, and interact with clubs that align with their interests, majors, and personal goals, while also addressing pain points like ease of joining and direct communication with club leaders?"
Crazy 8’s
Sitemap
Competitive audit
Ideation
Paper wireframes
Starting the Design
Paper wireframes
Digital wireframes
Low-fidelity prototype
Usability studies