Founder Amanda started Roots Organics because she wanted to share with others the therapeutic advantages of including tea in their daily lives. As firm believers in sustainability, they source only high-quality, USDA, and fair trade certified teas. Plants are the main focus of the branding and packaging design. Hand drawn botanicals are paired with light pastel tones on a dark backdrop. Everything about this brand identity celebrates nature and its biodiversity. Yoga poses are also used to bring a human element to the branding while focusing on health and wellbeing.