Problem

Google Search serves thousands of businesses and users daily, but lacks an integrated appointment booking feature. Businesses rely on various third-party tools, which results in an inefficient booking process with low conversion and completion rates.

Objective

Google Search aims to introduce a built-in booking feature that allows businesses and users to schedule appointments in seconds. This will improve conversion rates, streamline workflows, and create new service experiences.

Solution

Develop a native appointment booking overlay within Google Search that:

- For Users: Displays real-time availability for various services (from doctor’s visits to salon appointments) and enables them to book or reschedule directly from the search results.

- For Businesses: Offers a user-friendly dashboard or API to publish availability, manage bookings, and track performance.