Glossier

Glossier is a beauty brand known for its minimalist, skin-first approach to makeup and skincare. It emphasizes natural, dewy looks over heavy coverage, encouraging customers to celebrate their real skin. With its signature pink packaging and clean aesthetic, Glossier has become a symbol of modern, effortless beauty. The brand’s identity is deeply rooted in community, with many products inspired by feedback from real users. Glossier represents a shift toward authenticity, self-expression, and everyday confidence in the beauty industry.

My role involved creating integrated design assets that reflected Glossier’s clean, modern brand identity. I contributed to the user experience and visual design of their website, ensuring consistency across product pages, landing experiences, and digital campaigns. I also supported marketing initiatives by producing graphics for email, social, and web, all aligned with the brand’s community-driven, minimalist aesthetic.