Visual Design Case Study
Holiday Gift Card Experience
Give more than a gift.
A 360 campaign and digital experience designed to make gifting effortless, personal, and meaningful-driving more customers to choose Eataly Gift Cards this holiday season.
My Role
Visual Designer | Designed the end-to-end campaign & experience
Timeline
3 weeks
Tools
Figma, Photoshop, Illustrator
Customers love gifting, but finding the right card, personalizing it. and sending it can feel complicated and unclear.
The Process
How I approached this project
Discovery
Goal
Drive Engagement and Increase Discoverability
Define
Explore
Design
Refine
Deliver
Researched customer gifting behavior, competitors, and seasonal trends.
Identified pain points and opportunities in the gifting journey.
Mood boards, concept directions typography, and color exploration.
Created the full experience and campaign across all touchpoints.
Iterated based on feedback from stakeholders and usability review.
Final assets, design system, and documentation for handoff.
The Story
The problem
The Insight
People want gifting to feel thoughtful and easy whether they send it digitally or in person.
The Solution
A seamless end-to-end gift card experience with beautiful design, personalization, and clear value at every step.
Design System:
Medium Rectangle (300 x 250)
Vertical Story (1080 × 1920)
Social feed (1200 × 1200)
Web Banner (1920 x 1080)
Skyscraper (160 x 600)
Square (250 x 250)
Medium Rectangle (300 x 250)
Instagram Stories
Advertisement
%18+
Higher email engagement
%34
Increase in mobile conversations
Confirmation Email
Social Media Post
Moodboard & Creative Direction
Thoughtful Effortless Always Eataly.
A premium gifting experience that
feels personal, livable, and instantly recognizable.
Warm
Premium
Simple
Gift Card
Product:
Leaderboard (728 × 90)
Personalization Flow (Mobile)
Google Display AD (300 x 600)
The Impact
Physical packaging concept
%25
Increase in gift card purchases.