Eataly x Instacart
2026-Now
Eataly Stories
Blending storytelling into the shopping experience.
Role
Product Designer
Team
Project Manager
Content Strategist
Researchers
Engineers
Data scientists
Product operations
Product Marketing Manger
Me (Designer)
Problem
While Eataly customers could shop online, the experience lacked the discovery, storytelling, and ease of basket-building found in Eataly’s in-store experience.
Customers
Have no easy way to discover what's new at Eataly.
Impact
48% xx
48% xx
If Eataly has a new recipe, seasonal collection, or staff pick, customers have to open the app and look for it.
Problem
While Eataly customers could shop online, the experience lacked the discovery, storytelling, and ease of basket-building found in Eataly’s in-store experience.
My focus
IOS, Android,
48% xx
My focus
Visual, UI,
Impact