I help founders turn complex product ideas into software users can trust easily and adopt naturally.

Over the past 5+ years, I’ve worked as a founding and sole designer across manufacturing, AI, and B2B SaaS. I helped grow Juno from $300K to $1M ARR. I designed a 0→1 AI product. I built iQspot’s design system from scratch. At Dots, I joined as the founding designer and created the product, design system, and website from the ground up. I also took Odin from idea to production as a solo founder. Today, I design and build at Fabriq, a software for managing and improving daily industrial operations, used across 750+ factories worldwide.

Through those experiences, I learned that design isn’t just about shaping solutions. It’s about identifying the right opportunities. Understanding the problem, the business context, and the value for users matters as much as designing the experience itself.

Working on operational software taught me another lesson: most usability problems don’t come from missing features. They come from asking users to make decisions they shouldn’t have to make.

Products earn trust through hundreds of small details. Clear interactions. Predictable behavior. Thoughtful defaults. Visual design that helps users understand a product quickly and use it with confidence.