I help brands turn ideas into visual experiences that capture attention, communicate clearly, and connect with people.

Currently a Designer at Magic Spoon, I work across brand campaigns, product launches, digital design, packaging, and retail.

Previously, I worked on entertainment creative at Sony Pictures Entertainment and design at UCLA. These experiences have shaped my interest in how a brand’s story unfolds across screens, physical spaces, and store shelves and what makes it feel recognizable throughout.

My approach begins with curiosity and empathy. Who is this for? What matters to them? What should they understand or feel? I believe understanding the audience and the business behind a project is as important as deciding how it looks.

I express those ideas through typography, color, layout, imagery, and interaction. I enjoy finding the balance between brand expression and clarity, knowing when to be bold, when to simplify, and which details deserve the most attention.

For me, thoughtful design lives in those decisions. Typography that gives a message personality. A layout that guides the eye naturally. An interaction that makes the next step feel obvious. Together, they create work that feels distinctive, purposeful, and human.